When working with an incomplete query, use the wildcard operator to find information. Once you enter a query,” related: SEO agency” Google displays a list of the same kind of websites(check the screenshot above). You can type in your website to find new competitors and check the current performance and content(including products, services, and prices). Many marketers use “Related” as a research tool. “Related” is perfect for discovering the same content on different websites. If you add “Related” before a URL, you find more similar websites. As Google-related content covers many topics, from Google Search, My Activity, Apps on Google Play, and Google Search Help, excluding specific topics helps you find the required information quickly. The screenshot above shows the results in return to a searcher typing Google search -operator -“console expert”. Exclusions, as an antidote to the case, allow you to exclude specific items from search results. This search operator works better when searching for a keyword with different meanings. Google displays search results that you don’t require. You command Google to display only results where the URL includes target keywords.įor instance, if you search for allinurl: “SEO agency”, you get a list of all URLs that contain the target keywords(as shown in the screenshot above). “inurl:” and “allinurl” function almost similar to the “allinchor” and “intitle” search operators. This search operator is hyper-specific and an excellent tool for link building. “Inanchor:” and “allinanchor:” operators return results showing certain search terms in a page’s anchor text.įor example, if you search for allinanchor: “photography apps” Google displays numerous pages featuring anchor text with the keyword “photography apps”(as shown in the screenshot above). “Allintitle” can be a better option if you want to find a post focusing on SEO strategies for guest posting, as the title includes both search terms. “Intitle:” displays results with a minimum of one of those search terms with at least one of the search terms in the title.įor instance, intitle: “ SEO strategies” “guest posting’’ include posts with search terms “SEO strategies” in the title that shows “guest posting” in the body, or vice versa. This command functions well when you use it with other search operators(like quotes). If you type in site:Google will display every URL on this domain(find the screenshot below. The screenshot above shows the search results of this command. If you want search engine results with one term or another, you can use the “OR” command to combine two search results.įor instance, if you want to compare flight ticket prices for your next vacation, you can type “ flight tickets to Dubai” OR “flight tickets to Thailand” for comparison and make an informed decision. To activate quotes, enter quotation mar on your target query.įor instance, if you search for “digital marketing tools”, the displayed search results include “digital marketing tools” as shown in the screenshot above. Use quotes to ensure the search results you see contain target search terms in the perfect order. You can use this standard set of commands below to conduct detailed research from the search bar as a searcher. The operators help you search for exact phrases, unit conversions, and other functionalities. So, if you want references for content development, monitor competitor activities, and check your domain, you can use different search operators to advance your content marketing research. Google search tends to be the first step for content marketing research. The main categories are Punctuation-based search operator, Boolean search operator, and Advanced search operator. GSO are special characters added to search terms for getting more granular results. This post outlines what GSO are, major GSOs you can use and their functionalities so you can use them as and when required. If you don’t know much about GSO and how to use them effectively, then you are at the right place. They consider and target your niche searches, which help you to find the targeted results quickly. That’s when Google search operators (GSO) work for you. But, if you are looking for more focused, mainly niche or technical content related to specific terms or URLs, typical keyword typing is not enough to get targeted results! You only need to type keywords and get the displayed results.
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